Privacy Policy

Who we are and how to contact us

Scope and roles (controller vs. processor)

Mortem AI provides AI-powered marketing, automation, and communication tools to funeral homes and related businesses. Mortem AI is not a funeral, cremation, or memorial service provider. When consumers interact with our clients’ websites, chatbots, SMS, email, or landing pages that are powered by Mortem AI, our clients remain the data controllers and Mortem AI acts as their service provider / processor. We process personal information only on our clients’ instructions and to deliver the Services.

Mortem AI does not directly collect or store sensitive funeral records such as death certificates or insurance assignments. If such information flows through client systems integrated with our Services, the client is responsible for its collection and use.

Information we collect

Information you provide to us

• Contact details, such as name, email address, phone number.
• Business details, such as company name, role, and billing contacts.
• Account and support information, such as credentials, preferences, and communications with us.
• Payment information handled by our payment processor (Stripe). We do not store full payment card numbers on our servers.

Information collected automatically

• Usage and device data when you access our websites or apps, including IP address, browser type, pages viewed, timestamps, and referring URLs.
• Analytics events and session data via tools such as Google Analytics and Microsoft Clarity.
• Advertising identifiers and pixel data via Meta Pixel and Google Ads.

Information processed on behalf of clients

When our clients use Mortem AI to power chat, forms, SMS, or email, we may process the following on their behalf: name, contact details, service interests, booking details, and message transcripts. Our clients control what they collect and the retention of that data. Please refer to the applicable funeral home’s privacy policy for their practices.

How we use information

• Provide, operate, and improve the Services, including AI features, automations, and integrations.
• Authenticate users, secure accounts, and prevent fraud and abuse.
• Process payments and manage subscriptions through Stripe.
• Provide customer support and respond to inquiries.
• Measure and analyze performance, including product usage and marketing effectiveness.
• Send service-related communications and, where permitted, marketing communications. You can opt out of marketing at any time.
• Comply with legal obligations and enforce our terms, including protection of rights, property, and safety.

How we share information

• Service providers that help us deliver the Services, including hosting, infrastructure, analytics, messaging, payment processing, and support.
• Clients when we process information on their behalf in connection with their use of the Services.
• Business transfers in the event of a merger, acquisition, financing, or sale of assets.
• Legal and safety when required by law, subpoena, or if necessary to protect rights, property, or safety of Mortem AI, our users, clients, or the public.
• With consent or at your direction.

Key platforms and providers we use

• Hosting and infrastructure: Amazon Web Services (AWS), Render
• Payments: Stripe
• Email and messaging: Google Workspace (Gmail), Go High Level (email and SMS), Twilio (SMS)
• Analytics and session insights: Google Analytics, Microsoft Clarity
• Advertising: Google Ads, Meta Ads / Meta Pixel
• AI model provider: OpenAI

Cookies and tracking technologies

We use cookies, pixels, SDKs, and similar technologies to operate and improve the Services, understand usage, and support advertising. You can control cookies through your browser settings. For details about the specific cookies and trackers we use, please see our Cookie Policy.

Some browsers send “Do Not Track” signals. Our Services do not respond to these signals. Where required by law, we will honour valid user-enabled global privacy controls.

Advertising and analytics

We use analytics services such as Google Analytics and Microsoft Clarity to evaluate and improve the Services. We also use advertising platforms such as Google Ads and Meta Ads. These partners may set cookies or read existing cookies and collect information about your use of the Services and other sites over time for analytics and advertising purposes. You can learn about Google’s practices and opt out at policies.google.com/technologies/ads and control Facebook interest-based ads at facebook.com/help.

Security, retention, and location of processing

• Security. We implement reasonable and appropriate technical and organisational measures to protect personal information. No security controls are perfect and we cannot guarantee absolute security.
• Retention. We retain personal information for as long as needed to provide the Services and for legitimate business or legal purposes, including to comply with law, resolve disputes, and enforce agreements. For client-controlled data, our clients determine retention.
• Location. We and our service providers process information in the United States and other countries where we or they operate.

Your US privacy rights

Depending on your state of residence, you may have rights to access, correct, delete, or obtain a portable copy of certain personal information, and to opt out of certain processing activities such as targeted advertising. States with comprehensive privacy laws include, for example, California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, and Montana.

To exercise these rights, contact us at [email protected]. We will take steps to verify your request. You may also authorise someone to submit a request on your behalf, subject to verification.

Opt-outs and privacy choices

• Marketing emails: Use the unsubscribe link in the email or contact us.
• Analytics/ads opt-outs: See the links in Advertising and analytics above and your device or browser settings.
• Targeted advertising: Where applicable law provides, you may opt out via our Privacy Choices page or by contacting us.

Children’s privacy (COPPA)

Our Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, contact us at [email protected] and we will take steps to delete such information.

Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and revise the “Last updated” date. Your continued use of the Services after changes become effective signifies your acceptance of the updated policy.

Contact

If you have questions about this Privacy Policy or our privacy practices, contact us at [email protected] or by mail at the address above.